Augmented Reality is here!

Drive New Augmented & Digital Sales in a Real World!

Augmented Reality or (AR) is the latest generation of technology through which we can, with the appropriate use of specialized devices (Tablet, Smart Phone, Google Glass, Microsoft HoloLens, etc.) introduce digital information into our real (visual) world and data from any computer system and/or database. Essentially, with this technology we can enrich – between our eyes and our visible world – the information and data we need for our world (for what we see/focus on)… The technology of “augmented reality” combines the technology of artificial vision (the vision that we usually apply to robots and computers) and that of “computer graphics” related to the “synthesis of images” (Computer Graphics) from already existing models. Correlating virtual reality objects with objects in our real world is known as ‘registration’.
The exact placement of virtual objects on the real environment affects the experience of each user.

AR Image Recognition

There is no need any more for Searching Google & Search Engines and reading for hours to find what you need… Now, you can Scan an Image 2D with your SmartPhone’s Camera and get all the info you need … In a Sec! There is no Technology more interactive, Viable and timeless than AR… AR Image Recognition can be applied to any Image 2D, icon, logo, design, leaflet, outdoor prints, maps, etc… With AR Image Recognition we can give life to prints, no matter how old are they, also to tranform them to online real-time Salesmen Avatars!!!

AR Geo Recognition

Geolocation-based AR apps work without markers. They detect the user’s position with the help of a GPS, an accelerometer, or a digital compass and overlay the augmented reality objects on top of real physical places. These apps can send notifications to the user based on their location to provide them new AR content related to a given place. For example, an app could give recommendations about the best bars nearby, and show how to get there. As an additional example, an app could help you find your car inside a huge parking using GPS.

AR Object Recognition

3D image recognition and tracking is one of the most valuable features of any AR. Due to the tracking, an app can “understand” and enhance the large spaces around the user inside of large buildings such as airports, bus stations, shopping malls, etc. AR Applications can recognize objects like boxes, cups, cylinders, toys, statues, monuments, archaeological or historical or anthropological find-exhibits, also product (Furniture, chair, shoe, jewelry, dress, mobile phone, trash can, aircraft, bicycle, car, wind turbines, etc.) and in general anything that can have 3D dimensions.

AR Text Recognition

It supports text recognition of approximately 100,000 words or a custom vocabulary. This AR technology’ feature essentially offers businesses, organizations, Personalities, States, etc to RECOGNIZE THEIR WORD in such a way that it can displays information to users with a simple scan of their mobile camera! Really impressive!

Marker-based applications

Marker-based apps are based on image recognition. They use black and white markers as triggers to display AR content. To see the augmented component, you have to point the camera on a marker’s position anywhere around you. Once the device recognizes the marker, an app overlays the digital data on this marker and you can see the augmented object.


Simultaneous localization and mapping (SLAM) is at the core of AR applications. It allows the system to identify where the 3D object will be located for the user to view. SLAM allows the device to be located and a map of the environment where the user is located.

Contour based AR

Contour-based augmented reality applications are often used in the automotive industry, for example, to invent something that can help drive safely. This type of AR solution can help human eyes see the boundaries and outlines of objects when the environment may indicate vision problems.

AR based on superposition

One great thing about overlay-based AR is that it leverages object recognition above all else. The crucial feature is that this type of AR completely replaces the 3D images and graphics on top of the original image. Since this type has a wide range of use cases, it can be applied to tours, medical applications and more.

Pointer-based AR

As the name suggests, marker based augmented reality applications work by scanning the marker system will recognize and show the developed solution to the customers. Based on this process, this type of AR application is also called AR recognition based recognition or image recognition.

Pointer-based AR with animations

As explained in the previous formula, this AR app also works by recognizing a pointer that sends signals to the system. It’s worth mentioning in this article because the moving solution will always affect development costs. In contrast, the simple solution that shows audience text and images will be more affordable in terms of cost.

AR without pointer

Retail AR without pointer – A pointer-less AR app is one that does not require a physical pointer to activate the system. It can work from any place or time depending on when the user wants to use it. This application does not need information about the user’s environment to overlay the virtual content on the real world.

AR Gamification

Quizzes, Interactive games, Adventure Missions, Questions & Answers, etc, are some of the options that users may have through this Gamification feature of an AR App. It is impreesive and helps a lot for branding & promos plans & actions of any organization.

AR & Disable People

People with disabilities can now go forward & get more progress in the New Era by using AR Apps! With AR we can develop Apps for any kind of disability. For instance when talking about Blinds we can develop an Audio Guide AR Assistant who can be his eyes! When we are talking about Deafs then we can develop an AR App which can be his ears! When we are talking about movement’ disability then we can develop an AR App that won’t need any action from him but only hear him giving orders to this App and getting responses! This AR is really a magic World!

AI & AR applications

AI (Artificial intelligence) has a rapidly development to all fields of economy by offering to users data of vast capacity in seconds & any digital info and actions for any usage. AR can be the ideal digital front-end display mode of any AI app whenever and wherever it works! Those apps are very advanced and interesting, but they really need advanced recourses & technology, some months for development and much more tests to be finalized before their delivery to the market.